How To Make a Collaborative Post on Instagram: Quick Guide

Even if you are one of the more than 1 billion users that Instagram currently has, you may not be aware of one of its most useful and recent features: the collaborative post, very useful if you like community content creation supported by other relevant creators. Find out everything you need to know in this quick guide to how to make a collaborative post on Instagram.

Advantages of Sharing Authorship on Instagram

This function known as Collabs allows users of the social network owned by Meta to make publications in which there is more than one accredited author.

Before the Collabs feature launched, many tagged story posts, captions, news feeds, and Instagram Reels went unnoticed by followers.

Now, using it, we will gain in reach, since a publication will be displayed on two profiles at the same time. But also, content creators are easier to discover than traditional news posts and tagged stories.

Another advantage is precisely that of sharing rights to the image. This tool allows two profiles to have equal notoriety in the post or make it clear that they are collaborations or transfers of image rights.

How to Add a Collaborator on Instagram

Collabs, as defined by Instagram itself, has the mission of ” enabling people to create communities and bring the world closer together “, committing to ” foster a safe and supportive community for all “.

By publishing under this role, you will be able to add a co-author. In this way, at the top of the published image or video, not only a name will appear, but also a shared authorship.

When content is posted to a profile, the author of the image will have a new option available next to the tagging button to send an invitation to the co-author. This may accept or deny the request for an invitation to collaborate.

If confirmed, the publication will appear in both profiles with the respective usernames as authors. If the invitation is ignored, it will be published only with the name of the author who uploaded the content, as in any post.

Regarding metrics and statistics, the number of views and likes of both profiles will be displayed simultaneously. There will also be the same comment thread on the post. Everything will be synchronized and linked as if it were the same publication that has been made in several accounts.

The feature will not be available to Instagram users who do not have the latest version, so make sure you have updated the app to the latest version available on the Google Play Store or Apple AppStore.

Also read: How to Create Friend Lists on Instagram

Steps to how to make a collaborative post on Instagram

The beginning of the process is the same as if you want to create a new standard publication. We will have to press the “+” button to add new content to our profile and choose the multimedia content, edit it by adding filters, location, or description…

Just before we get to the post screen, we’ll find the Tag people option, and in this menu, we’ll see the Collabs tag. One option is “Add Label”; select the one that appears on the right: “Invite a collaborator”.

Keep in mind that in addition to choosing who you are going to invite in the collaborative post when you add a collaborator, you will also tag them, so you will have the option of placing the label in the area you want in the photo.

When a collaborator is invited, their profile will appear in the preview of the image or video and you will be informed that, if you accept this invitation, “your publication will be shared with their followers and this person will appear as another author of the post “.

If everything is done correctly, the post will appear on both profiles at the same time. So that our collaborator is aware that an invitation has been sent, they will also receive a pop-up notification within the application to accept or decline said invitation.

At THE APK GURU, we like to collaborate with you by offering you all kinds of tricks for the social networks and applications that you use the most.

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